MarketAxess
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MarketAxess *
Building a scalable brand system for a global fintech company.
MarketAxess is a global fintech company transforming how institutional investors and broker-dealers access fixed-income markets.
At MarketAxess, I help lead creative direction across campaigns, digital experiences, events, print, and marketing communications. I coordinate internal designers, external creative partners, web developers, and marketing stakeholders to bring the brand to life consistently across channels.
Building a scalable brand system
I established and maintained the MarketAxess brand guidelines, creating a custom grid system that defines layout structure, visual hierarchy, spacing logic, image placement, and the relationship between visual elements across formats.
The system also establishes rules for logo scale, margins, typography, graphic elements, and content placement, giving internal designers, external partners, and cross-functional teams a consistent framework for producing on-brand work.
Role
Brand strategy
Brand governance
Creative Direction
The X-Window became one of the central visual components within this larger system. By enlarging, cropping, and repeating elements of the Open-X emblem, I developed a flexible framework for organizing imagery, layouts, campaigns, digital experiences, events, and print materials.
Together, the guidelines and grid system provide the structure behind the brand, allowing different teams and partners to create work that feels connected while still adapting to different business needs.
