Brand Leader
My work brings together brand strategy, creative direction, and the leadership of designers, developers, and cross-functional teams.
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![Branded social image template system.]()
MarketAxess
Brand system and creative direction for a global fintech company, built to align campaigns, digital experiences, and marketing touchpoints. -
![Outdoor billboard advertisement for a storytelling event titled "Rebellion Through Storytelling" with images of young people and event details.]()
Vigilante Studios
Brand strategy, creative direction, and identity for an independent film and education platform. -
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Omnicore
Brand strategy and identity for a training system designed to develop total physical and mental capability. -
![A collage of four images. The top-left shows a white smartphone with apps like Twitter, Facebook, and music apps. The top-right displays a white mug and a small speaker, both with the Maestro logo. The bottom-left features a black baseball cap with the Maestro logo. The bottom-right depicts two people, a man and a woman, smiling and looking at a tablet and smartphone in a professional setting, with the Maestro logo floating between them.]()
Maestro
Brand strategy and identity for a workplace platform designed to strengthen connection, recognition, and growth. -
![A collage of athletic apparel and promotional materials featuring a green and white logo with the text '1.5°C' and the slogan 'The record we must not break,' showing a runner and related merchandise.]()
1.5°C Campaign
Global climate campaign created to turn an urgent environmental message into a clear and shareable visual system. -
![Various branded items including a tote bag, business cards, a stamp, and a smartphone displaying the company's logo and contact information, all featuring the logo for Snug Harbor Cultural Center & Botanical Garden.]()
Snug Harbor Cultural Center
Brand identity system for a historic cultural destination bringing together art, nature, education, and public life. -
![Sign for RAD Records mounted on a beige brick wall]()
Rad Records
Brand identity and creative direction for an independent recording studio rooted in raw energy and authentic music culture. -
![Smartphone displaying an NBA live wallpaper app with teams listed, showing Atlanta Hawks as active, Boston Celtics, and Chicago Bulls as set, and Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, and Houston Rockets locked.]()
NBA Live Wallpaper
Interactive mobile experience combining live NBA content, team visuals, and real-time updates for basketball fans. -
![Bus stop advertisement display with a sign saying "ARTBASE IS ON THE CLOUD!" and a cloud-themed graphic, and an adjacent poster portrait of a man in glasses with a blue background.]()
ArtBase
Integrated campaign translating a complex cloud platform into bold, accessible visuals across print, digital, and environmental media.
The story,
so far.
My career has evolved from designing individual deliverables to shaping the systems, teams, and creative direction behind them.
Today, I work across brand strategy, creative direction, digital experience, and brand governance. At MarketAxess, I help align marketing teams, designers, agencies, developers, and business stakeholders around a clear and consistent brand expression.
I am most effective where an organization needs to clarify its identity, strengthen its creative operation, and build systems that allow more people to produce better work.
Skills
Brand strategy
I define brand positioning, campaign concepts, and creative direction that align brand expression with business goals.
Brand governance
Building scalable frameworks, templates, and standards that protect consistency across channels and teams.
Team leadership
Directing designers, agencies, developers, marketers, and business partners toward stronger creative outcomes.
Creative direction
Establishing the visual and conceptual direction that allows teams and partners to create coherent, effective work.