Creative Director & Brand Builder

With over 20 years of experience across agencies, startups, and enterprise teams. I work at the intersection of strategy and design, creating clear, usable brand ecosystems that help teams move faster and stay true to what matters.

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A young man with dark hair and a small beard, wearing a denim jacket, a scarf, and a backpack, standing in front of a brick and concrete wall.
  • Outdoor billboard advertisement for a storytelling event titled "Rebellion Through Storytelling" with images of young people and event details.

    Vigilante Studios

    Brand identity for an independent film studio and education platform.

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  • Branded social image template system.

    MarketAxess

    Visual system and website design for a global fintech marketplace, designed to create cohesion across campaigns, assets, and touch points.

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  • Various branded items including a tote bag, business cards, a stamp, and a smartphone displaying the company's logo and contact information, all featuring the logo for Snug Harbor Cultural Center & Botanical Garden.

    Snug Harbor Cultural Center

    Brand identity for a historic arts and cultural campus on Staten Island.

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  • A collage of athletic apparel and promotional materials featuring a green and white logo with the text '1.5°C' and the slogan 'The record we must not break,' showing a runner and related merchandise.

    1.5°C Campaign

    Brand identity for a global climate awareness campaign created in partnership with the Rio 2016 Summer Olympics.

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  • A collage of four images. The top-left shows a white smartphone with apps like Twitter, Facebook, and music apps. The top-right displays a white mug and a small speaker, both with the Maestro logo. The bottom-left features a black baseball cap with the Maestro logo. The bottom-right depicts two people, a man and a woman, smiling and looking at a tablet and smartphone in a professional setting, with the Maestro logo floating between them.

    Maestro

    Brand identity for a workplace culture platform that brings connection, learning, and recognition to employee experience.

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  • Sign for RAD Records mounted on a beige brick wall

    Rad Records

    Brand identity for an independent music studio and label capturing raw creative energy and sonic impact.

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  • A person holding a smartphone displaying a social media post about air quality guidelines, with a concrete wall featuring pollution-related information, and a laptop displaying a website for a clean air campaign.

    Breathe Life

    Visual campaign system for BreatheLife, a global air-pollution initiative led by World Health Organization, designed to mobilize cities toward cleaner air and climate targets.

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  • Bus stop advertisement display with a sign saying "ARTBASE IS ON THE CLOUD!" and a cloud-themed graphic, and an adjacent poster portrait of a man in glasses with a blue background.

    ArtBase

    Ad design for a cloud-based art management platform, translating core product features into bold, high-impact visuals across print and digital media.

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  • Smartphone displaying an NBA live wallpaper app with teams listed, showing Atlanta Hawks as active, Boston Celtics, and Chicago Bulls as set, and Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, and Houston Rockets locked.

    NBA Live Wallpaper

    App design for a mobile live wallpaper experience, applying NBA’s brand identity to a dynamic fan engagement.

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The story,
so far.

My journey started with an X-Acto knife and a stack of magazines, piecing together flyers for my band’s gigs. Designing shirts for Weezer led to my first print shop role, and soon I was helping Staten Island businesses shape their brands and build websites. But I quickly realized visuals alone weren’t enough, I needed to understand the “why” behind the work.

Designing with intention pushed me toward brand strategy: understanding business goals, clarifying mission, knowing the audience, and defining what truly sets a company apart. Only then can you craft an authentic voice and visual identity that works.

Over the past seven years at MarketAxess, I spearheaded a full brand identity transformation. I collaborated closely with the Head of Brand and marketing team on campaigns, directed junior designers, and worked alongside web developers, ensuring every digital and physical touchpoint stayed tightly aligned with the MarketAxess brand identity. Together we refined processes, and established a scalable system to amplify the company’s voice in the fintech space.

Outside of work, I spend time studying Christian theology, writing music, and exploring the ideas that shape creativity and culture.

Skills

Strategy

I define brand positioning and creative direction that align brand expression with business goals.

Design systems

I build scalable brand and design systems that ensure clarity, consistency, and long-term usability.

Creative leadership

I guide designers and collaborators, shaping ideas into focused creative solutions and strong execution.

Brand building

I develop cohesive brand ecosystem: strategy, identity, and storytelling that shape how companies show up in the world.